Animated Ad Fim
2026
10 Weeks
Just like siblings, Chai and Parle biscuits can’t stand each other… but can’t exist without each other either. Their fights are familiar, loud, dramatic and rooted in love.
Brief:
Create a Ad film for a brand/ product that helps showcase the product through a narrative that resonates with the target audience
Guided by:
Prof. Shreya Saha
Prof. Aqib Sheikh
Research
Parle began in 1929 in Vile Parle, Mumbai, started by the Chauhan family during a time when Indian made products were rare. It soon became a part of everyday life across the country. Over the years, Parle has grown into a trusted, familiar brand associated with chai-time. They use warmth, nostalgia, and light humor rather than hard selling to connect with people.
Concept
The film turns an everyday chai biscuit break into a small, playful drama. Parle biscuit superheroes and chai bicker like siblings, arguing, competing, and teasing each other and yet clearly unable to exist without one another. The story reflects on familiar Indian moments and shows how Parle biscuits naturally belong in these shared, everyday rituals.
"The emotional function of Parle biscuits during chai time is stronger than purely nutritional or taste function, it’s an unbreakable bond in Indian households."
Mr. G
The character is inspired from Parle-G biscuit. He is the leader of the Parle superhero squad. He is wise and dependable and guides everyone.
Kadak Kumar
The boss of the chai squad. He is bossy and stylish. He takes the fight too seriously and fights with all his might.
